Brand
Visual language, colors, typography, and UI components for New City Mumbai.
Foundation
Our palette reflects warmth, groundedness, and life — rooted in the city, pointing to renewal.
#5D715B
Muted sage green — trust, growth
#7A917A
Lighter green for hovers
#F37839
Warm orange — energy, action
#F59A66
Lighter orange for hovers
#447294
Calm blue — trust, depth
#FFD07C
Warm gold — highlight
#202621
Near-black — text, backgrounds
#F4EEE6
Warm cream — page background
#FFFFFF
Pure white — cards, contrast
Foundation
DM Sans for body text. Alan Sans (or DM Sans fallback) for display headings.
Display / H1
H2
H3
Body Large
We gather every Sunday for worship, prayer, and teaching. Everyone is welcome.
Body
Our discipleship pathway is designed to meet you where you are and walk with you toward maturity in Christ.
Label / Overline
Section Label
Components
Rounded pill buttons with clear hierarchy. Primary for main actions, outline for secondary.
Primary Buttons
Outline Buttons
Small / Tags
Components
Rounded corners, subtle borders, and generous padding. Cards float on cream or white backgrounds.
White background with subtle border, colored top accent bar, and icon in a tinted circle.
Dark background for contrast sections. Orange accents stand out prominently.
Foundation
Generous whitespace and soft, rounded corners define the visual tone.
Full
Buttons, pills, avatars
2xl — 16px
Cards, panels
32px
Feature sections, large cards
Section padding (mobile)
py-16 — 64px
Section padding (desktop)
py-24 — 96px
Content max-width
1024px
Horizontal padding
20px / 40px
Grid gap
16px — 32px
Components
Heroicons outline, 1.5px stroke weight. Icons sit in tinted circle containers — w-6 h-6 icon inside a w-12 h-12 circle.
Usage Rules
Always use outline style icons — never filled.
Stroke width: 1.5px. Stroke linecap and linejoin: round.
Icon size: 24x24px inside a 48x48px circular container.
Container background: 10% tint of the icon color.
Voice
How we write and speak as New City Mumbai.
Inviting, not institutional. We sound like people, not a brand.
Rooted in Scripture, honest about life in the city. No hype.
Pointing to renewal. The gospel changes everything — we believe that.